https://wechatapply.com.au/ WeChat marketing news, guides and insights en-AU https://wechatapply.com.au/2024-wechat-moments-user-research-report/ https://wechatapply.com.au/2024-wechat-moments-user-research-report/ Sun, 15 Jun 2025 10:06:18 GMT The report “2024 WeChat Moments User Research Report” was released by Growth Black Box. The following is a partial excerpt from the report. Please obtain the original text for the full content. As the national social application with the largest number of users in China, WeChat’s position is already difficult to shake. A recent academic… https://wechatapply.com.au/2022-q1-most-popular-moments-ads/ https://wechatapply.com.au/2022-q1-most-popular-moments-ads/ Sat, 24 Dec 2022 22:36:04 GMT WeChat officially published the most popular moments Ads, let us have a look at what they are looks like especially the Top 10, which are from PUMP, Fresh, GUCCI, KFC and etc.: 1) Fresh 2) GUCCI 3) Mengniu(蒙牛) 4) Longfu Spring Water 5) KFC 6） Glory of Kings (王者荣耀) 7) HuaWei 8) Rolls-Royce Motor Cars… https://wechatapply.com.au/what-is-wechat-channels/ https://wechatapply.com.au/what-is-wechat-channels/ Sat, 24 Dec 2022 22:03:53 GMT Introduce In short, WeChat Channels (微信视频号 or 微信Channels) is essentially a video platform within China’s most popular app. It is just like the TikTok video app but just build-in within Wechat. This is a new feature within the WeChat ecosystem that allows users, influencers, and brands to create and post short-form content and distribute them… https://wechatapply.com.au/wechat-2021-official-report/ https://wechatapply.com.au/wechat-2021-official-report/ Fri, 18 Feb 2022 10:32:46 GMT On January 7, 2022, Tencent published the 2021 annual analysis report. the Chinese Internet ecology has entered a new stage, online consumption patterns have quietly changed, short videos and live broadcasts have reconstructed the communication situation, and the problem of Internet ecological governance has gradually emerged. In this regard, the WeChat platform strives to explore… https://wechatapply.com.au/wechat-vs-weixin-wechat-not-simple-english-version-of-weixin/ https://wechatapply.com.au/wechat-vs-weixin-wechat-not-simple-english-version-of-weixin/ Wed, 15 Sep 2021 12:02:12 GMT For the first time, we are used to thinking of WeChat as the English name of Weixin (微信). However, Weixin is the version for mainland users, while WeChat is designed for overseas users, and they don’t belong to the same system or servers. Actually, they are actually two separate entities, targeting two different user groups… https://wechatapply.com.au/wechat-mini-programs-open-service-categories/ https://wechatapply.com.au/wechat-mini-programs-open-service-categories/ Fri, 30 Jul 2021 00:12:25 GMT WeChat Mini Programs are more and more popular now. Many overseas companies have a plan to develop a mini-program to provide their products or services for Chinese audiences. But wait a moment, before you start to do that you should know what kind of services you can do within the WeChat mini-programs platform. Otherwise, you… https://wechatapply.com.au/you-can-insert-an-official-account-into-your-article-easily/ https://wechatapply.com.au/you-can-insert-an-official-account-into-your-article-easily/ Thu, 06 May 2021 06:47:29 GMT WeChat officially releases a new feature, you can insert an official account into your article with business card style very easily. Just to login to your official account backend, create a new article, put the mouse somewhere in your article, and select the official account from the top quick menu bar as below: Preview your… https://wechatapply.com.au/new-version-wechat-support-30s-video/ https://wechatapply.com.au/new-version-wechat-support-30s-video/ Sat, 03 Apr 2021 09:50:08 GMT On March 29, WeChat released a new version of iOS 8.0.3. The update details showed that “this update solves some known issues and updates several functions.” According to experience, in the update, Moments can support 30-second video upload, and the maximum number of WeChat emoticons added has been increased from 300 to 999. In addition,… https://wechatapply.com.au/wechat-official-account-adds-free-gallery-feature/ https://wechatapply.com.au/wechat-official-account-adds-free-gallery-feature/ Thu, 11 Feb 2021 22:27:30 GMT Tecent News On January 26, the WeChat official account backstage launched a low-key new feature “Public Image Library”, which means that when images are needed for WeChat articles, you can directly search for copyright through the official account free images library. After logging in to the backend of the official account, open the graphic editor… https://wechatapply.com.au/wechat-internal-test-enterprise-account-entrance-recommended-wechat-public-account-article/ https://wechatapply.com.au/wechat-internal-test-enterprise-account-entrance-recommended-wechat-public-account-article/ Sat, 12 Dec 2020 21:21:42 GMT Dec. 3 2020, there were reports that many users found that WeChat had started internal testing and added recommendations for WeChat official account content at the entrance of the enterprise account. The specific situation is that in the WeChat enterprise status reminder of the WeChat service notification, the content of articles that colleagues have read… https://wechatapply.com.au/wechat-work-rebranded-to-wecom/ https://wechatapply.com.au/wechat-work-rebranded-to-wecom/ Mon, 26 Oct 2020 18:57:26 GMT On August 23,2020, some netizens discovered that the overseas version of Enterprise WeChat had been renamed. Beijing-Beijing Toutiao reporter saw that the current corporate WeChat overseas version has been officially renamed WeCom from WeChat Work. It is understood that there is no official announcement of the name change of the Enterprise WeChat, and this rename… https://wechatapply.com.au/wecom-wechat-enterprise-version-new-features/ https://wechatapply.com.au/wecom-wechat-enterprise-version-new-features/ Mon, 26 Oct 2020 18:52:34 GMT 1. What’s WeCom WeCom is a communication platform for enterprises that includes convenient communication and office automation tools. Similar to Weixin and WeChat, it offers smooth communication experience, as well as various OA applications. In addition, WeCom is integrated with Weixin, providing unmatched connectivy that facilitates smart management, smart ecosystem and smart services for enterprises.… https://wechatapply.com.au/wechat-releases-new-capabilities-such-as-mini-program-live-broadcast-and-small-ecommerce-store-before-double-eleven/ https://wechatapply.com.au/wechat-releases-new-capabilities-such-as-mini-program-live-broadcast-and-small-ecommerce-store-before-double-eleven/ Sun, 25 Oct 2020 09:54:13 GMT WeChat just released new capabilities such as mini-program live broadcasting and small eCommerce online shopping store, including one-click on-broadcasting on the mobile phone, linking in the live broadcast room, live broadcast member management, video account will be associated with small eCommerce stores directly, online small shopping store promotion and snap-up functions, and fully opening Access… https://wechatapply.com.au/2018/11/18/top-5-chinese-music-apps/ https://wechatapply.com.au/2018/11/18/top-5-chinese-music-apps/ Sun, 04 Oct 2020 20:08:51 GMT Top 5 Chinese Music Apps Spotify had reached 140 million monthly active users (MAU) worldwide. This number fades in comparison to music streaming services in China: the most popular music app in China, KuGou, had almost double the number. What is interesting about China’s music streaming is that they are all free. Most of the… https://wechatapply.com.au/2020/09/17/wechat-mini-program-gmv-increased-by-115-at-2020/ https://wechatapply.com.au/2020/09/17/wechat-mini-program-gmv-increased-by-115-at-2020/ Thu, 17 Sep 2020 12:53:27 GMT On the 9th September at the 2020 Tencent Global Digital Ecology Conference, the WeChat team reviewed the commercial performance and key capabilities of the Mini Program for the first time this year. As of August, the GMV of small program commodity transactions increased by 115% year-on-year, and the self-operated GMV of brand merchants increased by… https://wechatapply.com.au/wechat-new-tag-function-at-the-bottom-of-the-article/ https://wechatapply.com.au/wechat-new-tag-function-at-the-bottom-of-the-article/ Sun, 05 Jul 2020 13:06:06 GMT WeChat public account adds a tag function at the bottom of the article, which can be associated with keyword articles WeChat today launched a new feature for the public account article, supports adding small tags at the bottom of the article, and click on each tag to see the articles associated with the keyword. It… https://wechatapply.com.au/wechat-users-insights-and-statistics-2020-report/ https://wechatapply.com.au/wechat-users-insights-and-statistics-2020-report/ Sun, 21 Jun 2020 06:46:58 GMT On the morning of January 9, 2020, in the annual WeChat open class, we got the – WeChat Data Insights Report 2019 . When will the public account be watched the most in 2019? What keywords do male and female users search most on WeChat? Who uses WeChat to pay for dinner? Below, let me… https://wechatapply.com.au/top-10-popular-ads-in-wechat-moments-in-2019/ https://wechatapply.com.au/top-10-popular-ads-in-wechat-moments-in-2019/ Sun, 21 Jun 2020 05:01:10 GMT On January 2, 2020, the WeChat advertising assistant officially released “Top 10 Users’ Favorite Advertise in WeChat Moments in 2019”. Since the launch of the moment Ads for many years, countless excellent advertising ideas have been presented to WeChat users, and everyone often likes and discusses fiercely. What kind of advertisements you will receive today… https://wechatapply.com.au/five-steps-to-regsiter-a-wechat-official-account/ https://wechatapply.com.au/five-steps-to-regsiter-a-wechat-official-account/ Tue, 19 May 2020 11:14:58 GMT Five Steps to Register a WeChat Official Account By Yourself. Step 1: Select Account Type visite WeChat Official Registration website selects your WeChat Account which you are going to register. Here we should select Service Account. for some countries, Subscription Account maybe still not available. if you are not sure please check the WeChat Registration… https://wechatapply.com.au/top-5-chinese-music-apps/ https://wechatapply.com.au/top-5-chinese-music-apps/ Mon, 18 May 2020 02:01:36 GMT Top 5 Chinese Music Apps Spotify had reached 140 million monthly active users (MAU) worldwide. This number fades in comparison to music streaming services in China: the most popular music app in China, KuGou, had almost double the number. What is interesting about China’s music streaming is that they are all free. Most of the…