Why Do You Need a WeChat Official Account?
The WeChat Official Account Platform is a cooperation & promotion service launched for famous persons, government, media, and enterprises.
The company can use WeChat Official Accounts to promote its brands to billions of WeChat users through this WeChat channel, thus reducing propagation cost, raising brand popularity, and building up more influential brand images. Chinese consumers prefer to interact with their favorite brands on the WeChat official account. This market is becoming a must-have online space for many companies in the world.
WeChat Insight Data Report 2019 can tell you more.
Types of WeChat Official Account
| WeChat Subscription Account | WeChat Service Account | |
| # of messages | Once per day | Once per week |
| Visibility | Grouped with other subscription accounts | More visible with other friends messages |
| Requirement | Individual or company | Campany only |
| Menu Interface | Only for verified accounts | All accounts |
| Push-notifications | ✕ (not supported) | ✓ (after verification) |
| Geo-Location of users | ✕ (not supported) | ✓ (after verification) |
| Collect user data | ✕ (not supported) | ✓ (after verification) |
| E-commerce | ✕ (not supported) | ✓ (separate application) |
How to register ?
| Use a Chinese License | Use Foreign Business License | |
| Setup Time | 7 days | 2-3 months |
| Account Ownership | Belongs to us | Belongs to you |
| Type of Account | Service or Subscription | Service |
| Availability | All e-commerce clients | Limited to Hong Kong, Macau, Taiwan, Japan, Korea, Malaysia, Singapore, Thailand, Germany, France, Englang, Italy, United States, Canada, Australia, New Zealand |
| Cons | Ownership belongs to 3rd party | Long setup time |
| Cost | $1500 | $3200 or $0 application if you spend $10K on WeChat advertising |
NOTE:
the Tencent company has removed the registration limit of an overseas company which means if you like you can register your WeChat official account by yourself. You don’t need to ask an agent to do it for you again, but your county must be in the open country list.
if you want to have a try please follow these steps.
you can have a look some common Q&A about WeChat Offical Account here
Anyway, we are still happy to help you to register a WeChat official account if you need any assistance.