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Marketing

Walmart in China South West turns to WeChat Pay from Alibaba

Walmart and Tencent Alliance in China may cross anti-monopoly line Let go Alipay and Welcome WeChat Pay Walmart has stopped accepting Alipay at its 90 supermarket stores and started taking on WeChat pay at all stores located in the Western region of China including Yunnan, Guizhou, Sichuan, and Chongqing, according to China Daily’s report. Walmart…

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Marketing

Zombie WeChat Official Accounts to Disappear Online

Zombie WeChat Official Accounts to Disappear Online Tencent made an official announcement on March 17 that WeChat official account automatic logout mechanism is about to go online, which means those non-active registered WeChat Official Accounts within 210 days will be automatically canceled. Tencent stated that this move will directly improve the situation where nicknames/usernames are…

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Marketing

Impacting Messages from China 2018 National Congress

Impacting Messages from China 2018 National Congress There are plenty of initiatives have been proposed since the currently undergoing China’s Annual National Congress (NPC) since its opening on 3 March, about politics, economy, education, military, cultural aspects and so forth. WeChatApply team has just picked some key initiatives which we believe would have the significant…

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Marketing

How brands Adapt to China’s New Retail Era

While the last 2 years have witnessed brutal for brick-and-mortar stores worldwide, China’s retailers have experienced a “new retail” revolution, driving an increasingly stronger national consumption. It is fueled by pioneering technology companies like Tencent, Alibaba, JD.com and involves traditional shopping center owners, Wanda, Suning, etc. A key milestone erected near end of 2017, Tencent,…

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Marketing

WeChat Mini Program

WeChat Mini Program Mini program or some people call it Mini App, is a new function of WeChat. Launched in January 2017, mini programs have similar functions as native Apps, but they are hosted within WeChat App. Mini programs have a number of significant advantages over native apps, as well as complementary features to WeChat…

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