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Marketing

Post-90s becoming main buyers, Where does the China Mum & Child market go?

Mum and Child market in China has been top hunter-fields for those overseas brands in the health sector. putting extra fuel in the fire, China as a whole nation is promoting Big Health strategy. Post-90s, a Chinese way to label those who were born after 1990, have entered the birth-giving age range. What is the…

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Marketing

Somethings your business needs to know about the Chinese language

Somethings your business needs to know about the Chinese language Whilst English is the most widely used language in the world, Chinese has the largest number of speakers. It is therefore important for companies looking to market in China to have a strong grasp of the language and its variations. 1900, BeijingEight Power Allied troop…

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Marketing

Cash Vault Opens for WeChat Min Program Developers

Cash Vault Opens for WeChat Min Program Developers The latest update released by WeChat Ad Module in the final week of March has further enriched the category promotion capabilities. Advertisers are able to advertise their min program at WeChat Moment Ad. Mini program Advertising has fully supported the following 4 objectives: Branding, E-commerce sale, Fans…

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Marketing

Walmart in China South West turns to WeChat Pay from Alibaba

Walmart and Tencent Alliance in China may cross anti-monopoly line Let go Alipay and Welcome WeChat Pay Walmart has stopped accepting Alipay at its 90 supermarket stores and started taking on WeChat pay at all stores located in the Western region of China including Yunnan, Guizhou, Sichuan, and Chongqing, according to China Daily’s report. Walmart…

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Marketing

Zombie WeChat Official Accounts to Disappear Online

Zombie WeChat Official Accounts to Disappear Online Tencent made an official announcement on March 17 that WeChat official account automatic logout mechanism is about to go online, which means those non-active registered WeChat Official Accounts within 210 days will be automatically canceled. Tencent stated that this move will directly improve the situation where nicknames/usernames are…

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