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Marketing

Impacting Messages from China 2018 National Congress

Impacting Messages from China 2018 National Congress There are plenty of initiatives have been proposed since the currently undergoing China’s Annual National Congress (NPC) since its opening on 3 March, about politics, economy, education, military, cultural aspects and so forth. WeChatApply team has just picked some key initiatives which we believe would have the significant…

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Marketing

How brands Adapt to China’s New Retail Era

While the last 2 years have witnessed brutal for brick-and-mortar stores worldwide, China’s retailers have experienced a “new retail” revolution, driving an increasingly stronger national consumption. It is fueled by pioneering technology companies like Tencent, Alibaba, JD.com and involves traditional shopping center owners, Wanda, Suning, etc. A key milestone erected near end of 2017, Tencent,…

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Marketing

WeChat Mini Program

WeChat Mini Program Mini program or some people call it Mini App, is a new function of WeChat. Launched in January 2017, mini programs have similar functions as native Apps, but they are hosted within WeChat App. Mini programs have a number of significant advantages over native apps, as well as complementary features to WeChat…

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Marketing

5 Deadly Celebrities Backfire Impacting Luxury Brands’ Marketing in China

Chinese celebrities, when attending overseas events, have become increasingly politically sensitive about certain issues including China’s position vis-a-vis Tibet (and the Dalai Lama), Japan and Taiwan. They have learnt lessons of their peers, either in China or overseas, who were blocked or boycotted due to their “inappropriate” comments unwelcomed by the Chinese authorities or Chinese…

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Marketing

How to get your first 10,000 Weibo followers without a cent on paid Ad

How to get your first 10,000 Weibo followers without a cent on paid Ad Like any matured powerful social app, Weibo, you can call it a Chinese version of Instagram+Facebook, has already makes heaps ads revenue from their social advertising tools for business to spend on, however, given Weibo has reached 340million monthly active users…

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