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Key Insights of Nielsen 2017 China Consumer Market Report WeChat Apply team has distilled some key learning which we found helpful for overseas brands to be aware of what happened in 2017 in China consumer brands landscape at very top level. The content of this blog is originally sourced from 尼尔森Nielsen WeChat Official Account ID…
Read more about Key Insights of Nielsen 2017 China Consumer Market Report →Typo Fix is Now On at WeChat Official Account Editor WeChat finally provides typo fix function in its official account in the second week of February. One of the day-to-day challenges faced by WeChat content writer is typo fixing. In particular, the content team servicing non-Chinese speaking brand clients who require Chinese language article as…
Read more about Typo Fix is now available at WeChat Official Account Editor →In a restaurant in Sydney, the cash register has a paper sign saying Minimum spending $30, and Amex surcharge 3%. After a nice dessert, waiter sees your pen signing gesture and nods his head. He walks towards the cash register. A couple of minutes later, he comes to your table and a handheld wireless POS.…
Read more about Scan Face to Pay for Restaurant Bill →Culture Recognition There is deep rooted preference in Chinese culture that discriminate private sectors and appreciate government authority due to China’s thousands years of centralized government oriented political, economic and cultural evolvement. About Wechatapply Wechatapply is an award winning China WeChat digital marketing agency based in Sydney.Working across all aspects of the marketing solutions like…
Read more about Culture Recognition →Stand out of crowd There are 14million corporate WeChat account in the WeChat world. How could one official acocunt stand out of this huge crowd? WeChat closes transaction loop from , you name it, content marketing, click to buy, scan to pay, real time tracking, to close the deal and receive payment, and remarketing, customer…
Read more about Stand out of crowd →WeChat, owned by Tencent and known as Weixin in China, will total 494.3 million users in China in 2017, according to WeChatApply’s latest forecast. Adoption of the platform is widespread among smartphone users, with an estimated 79.1% of handset owners accessing the app regularly in 2017. China’s mobile audience is very likely to communicate via…
Read more about WeChat Users Surpass 490 Million This Year →
